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Join Janice Sullivan and Discover How to...

Massively Grow Your Clientele & Make Money By Understanding Who You Want To Work With

(And you can do this even if you've NEVER sold an image!)

Knowing WHO You Want to Sell to matters.

And maybe you’ve heard this.

If you don’t believe me, by the end of reading this, I hope to share some stories that convince you WHY
you absolutely need to know who you want to sell to.

My name is Janice Sullivan and I started building my photography business in 2007 and in a few moments, I’m going to share how and why that has changed my life forever and given me financial freedom.

But more importantly, I’m going to share how you can do the same for you.

So, is photography dead? It’s a big question that I get a lot. It’s too saturated to make money.

Photography is NOT dead.

At all.

5 Reasons Why Photography Is NOT Dead

1. Nature photography is like a classic love story – it never gets old. People will always crave those stunning landscapes and serene nature scenes to grace their homes and offices. It’s our way of feeling connected to the great outdoors, even when we’re inside.

2. Your photos do more than just look pretty. They’re a window into the wonders of the environment, wildlife, and conservation. You’re not just snapping pics;
you’re raising awareness and inspiring people to take care of our planet.

3. High-quality nature photos are hot commodities. Think travel agencies, advertisers, publishers, and interior designers – they all need captivating visuals. Your photos can be the magic touch that elevates their projects and campaigns.

4. The love for outdoor adventures and travel is on the rise, and with it, the demand for nature photography. People are looking for ways to bring the beauty of the outside world into their daily lives, and your work can fulfill that desire.

5. Nature photography isn’t just about the environment – it’s about our relationship with it. Your photos tell stories, capture cultural expressions, and reflect our place in the world. It’s a powerful medium that resonates deeply with people.

6. There's always room for your unique perspective and talent. The world is big, and there's someone out there who will appreciate your work. It's all about finding your audience – and with billions of people on this planet, your niche is waiting for you!

So, if you haven’t started selling or have sold an image here and there...

there is no better time than now.

The world has shifted in a huge way and with that shift,
you need to be ahead of the curve and build your clients massively.

I would say it’s the most important thing that a photographer owner can do.

​Any business owner, as matter of fact.

If they buy from you, it means they truly value what you offer.

So here’s a little story for you.

For my Senior project in college, I sold an image from it. At that moment, I felt the rush that someone actually paid me for what I loved to do.

This taught me about building an online presence and how to profit from that online presence.

At the time, I was just dreaming. It was a dream that suggested that I could somehow appear online, take photographs, help others by giving them a feeling from my work, and make money from that.

It truly seemed far-fetched, but I saw other photographers do this and make money, so it gave me this silly little hope that maybe, just maybe, I could do the same.

Well, I did what I thought would make me money: I built a website and started posting my photographs to everyone.

And there was little me, sitting in my little office waiting for the sales to come in…

But that didn't happen :(

Thinking, “Maybe, just maybe, I’m not good enough, and it was a fluke that someone actually bought a photograph from me.”

Even though I felt dazed and confused about what next steps to take, the one thing I really learned from the sale was to “never give up, whatever you do.”

Mom taught me that! xo

So I...

  • Showed up online
  • Served up helpful tips to my audience.
  • Gave them stuff for free.
  • Got their email.
  • Continued the conversation via email.

Seemed easy enough.

But, it wasn’t.

Seven years ago, trying to capture someone's email and then send them a freebie was nearly impossible. Seriously.


Sending emails to people that are not going to buy from you is a waste of time.

After months of fumbling and lots of learning, I finally figured out how to find my clients..

I just needed to understand them. It was such a simple idea that I couldn’t believe it was it. But I had to do the steps in the tutorials in this course to move this faster.

And I will never forget the first time someone wanted and image from me and found me… I didn’t find them. It was like I was a magnet.

I literally couldn’t believe it.

Someone actually gave me their money and it happened without me doing a thing. They went to my site, and connected with me via email and BOOM. I had a new email client.

Truth be told, I felt cool. And excited.

But then, from there, I froze. I wasn’t sure if this was a fluke again.

So I put out content that my clients actually loved the clients kept coming in. What! I was like, this is gold!

​When I did finally conjure enough confidence and time to connect more directly with clients I’d love to work with, this is what it sounded much like this:

Hi friend,

So glad we connected (insert where). I just put together a new piece of work for my portfolio (insert name) I wanted to send it to you. I hope you like it.

It’s all about "insert feelings from the photograph" and I hope it helps you (insert what you sell - Ex see the beauty hanging on your wall or helps you see the vision for your business).

(I’d insert a small jpg of the image and make it clickable to your website.)

And remember, I’m here for you.

Cheers, Janice Sullivan ♡


​And, people actually liked those little emails.

So, I was in the weeds of life trying to manage small kids. It was a lot. Kids are such a blessing and yet they take away so many of your brain cells for anything other than loving them and trying to keep them alive.

Plus, I worked fulltime :(

I would like to send an email whenever I can between cleaning up messy spills, taking the kids to school, practicing for their sports, working full time, and trying to build a photographic brand.

It wasn’t consistent, but I would do the best I could.

Either way, with my inconsistent plan,
I gained over 3,000 for just one image—my average!

Can you imagine that?

Yes. people were paying me thousands for my work NOT hundreds.

​With an inconsistent plan.

Now, this is where the story gets great. Initially, I just grew my business in my industry and spread more joy and feeling to my clients.

At the time, I made work for my clients now, and I wanted to make sure they got what they wanted, so I made videos on YouTube for me to remember my steps.

People started liking them… I was shocked.

And if felt good!

I just wanted to help others so I started to teach how I processed my work.

I didn’t even know you could make money from it, nor was that really my goal.

But, in a very cool way, my audience started to request training programs from me, and I got so many messages, I realized I should have a training program.

Companies even started to find me and paid me thousands for my Lightroom and Photoshop courses.

And this is where the story gets crazy.

I repeated the same steps in this course because I had a new ideal client. I wanted to help photographers make the pictures they take beautiful.

Yep, I made money and was fulfilled in life!

Those thousands of dollars have come in because I know my client; otherwise, I would be at hundreds in revenue without my plan.

Knowing who your clients are… plays a huge huge huge part in closing a sale.

And, it doesn’t matter what you sell or serve.

If you sell something, you must understand the step to client attraction… this makes the sale.

Plus, they will remember you.

The best part is you keep making sales. Build trust and increase your prices.
Your business grows and grows, and my income does the same.

And, I want the same for you. And I know you can have the same because I’m a few things:

  • A regular person with a dream
  • I started out super clueless
  • And just wanted to help others succeed

If you are any of those, building your business is something that can change your life. Today is one of the smartest business moves you can make. And, you don’t even have to have it all figured out in advance.

I certainly didn’t. I just knew I had to build my client list.

And I am so glad that I did. I am so glad that I built my business with clients that I love. Because it changed my life forever.

Here’s What Customers Had To Say About My Other Bootcamps...


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Don't like this course. No problem! If you don't feel this has any value for 30 days we'll give you your money back.

- Janice Sullivan

Answers to Your Inquiries

How Will This Program Benefit Me?

Designed expressly for professionals like you, our program empowers you with the techniques needed to enhance your energy levels, streamline client attraction, and ultimately elevate your business.

What Makes This Offer Unique?

Our cutting-edge approach blends consultation expertise with actionable strategies, all aimed at helping photographers curate and maintain a desirable clientele, setting us apart in the market.

Is There Ongoing Support Included?

Absolutely. We prioritize continuous development through our resource suite and personal consults, ensuring you're always at the forefront of your profession.

Can I Trust the Program's Value?

Our philosophy is simple: we align with your goals. With our tailored strategies and high-value bonus offerings, you're investing in more than a program; you're elevating your entire professional trajectory.

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