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Why 85% of Photography Businesses Fail and How to Avoid It
In the world of photography, passion often drives us to start our own businesses. But why do 85% of these ventures fail? In this episode of Capture and Connect, Janice Sullivan (that's me) dives into the common pitfalls and offers actionable advice to help photographers turn their passion into profit.
Understanding Burnout: Janice highlights the pervasive issue of burnout among photographers. She shares her personal experiences and emphasizes the importance of recognizing when you're overwhelmed. "I've been seeing a lot of burnout," she says, urging photographers to take a step back and reassess their goals.
A key concept discussed is the "squirrel syndrome," where photographers jump from one idea to another without fully committing. Janice explains, "Stop squirreling around. People would be like, what's a squirrel? That means you're jumping here, jumping there." This lack of focus can lead to missed opportunities and stagnation.
Janice stresses the importance of building a solid foundation for your business. She advises photographers to understand their unique offerings and target audience. "You really dive deep and figure out your blue ocean," she notes, encouraging photographers to find their niche and stick to it.
Perfectionism can be a barrier to success. Janice reminds us that progress is more important than perfection. "You're never going to have it perfect," she says, urging photographers to take baby steps and continuously improve.
Avoid becoming a statistic by focusing on what truly matters. Janice's insights provide a roadmap for photographers to navigate the challenges of entrepreneurship. Remember, consistency and dedication are key to building a successful photography business.
Subscribe Now: Stay updated with more insights and tips by subscribing to Capture and Connect. Let's build a beautiful dream business together!
Each episode is designed to be both inspiring and practical, with tips and actionable steps that you can implement right away.
Why Am I Doing This?
Starting and growing a photography business is a journey I’m still on, and I want to bring you along for the ride. I know the struggles – the moments of doubt, the fear of failure, and the overwhelming feeling that there’s always more to learn. But I also know the joy of seeing your hard work pay off, of getting that first client, or of watching your business take flight.
I’ve made a lot of mistakes along the way, but those mistakes have taught me valuable lessons. And that’s exactly why I created this podcast – to help you avoid some of those pitfalls and to guide you in the right direction. I’m doing this for you because I believe in what you’re capable of. I know that with the right mindset, support, and resources, you can turn your landscape and nature photography into a profitable business that not only sustains you but allows you to share your art with the world.
So, if you’re a landscape or nature photographer who dreams of building a successful business, I invite you to join me on this journey. LIsten above or click and listen more link below the list to start listening today. Let’s connect, learn, and grow together as we create businesses that reflect our passions and make a lasting impact.
The Capture and Connect Podcast is live, and it’s just the beginning. I can’t wait to share this journey with you!
This is a place where I share the week of what I'm doing to build a photography business for photographers as we market and connect to people who will buy our photography. It's real and raw!
Don't let your dream become another statistic. Learn from the mistakes of others and set yourself up for success. Watch the video now and discover how you can avoid the major business mistakes that have tripped up so many others.
I hope this video provides you with the insights and inspiration you need to take your photography business to the next level.
Stay focused, stay inspired, and keep shooting!
Cheers,
Janice
Photography Creative Biz Coach
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